Facebook, in order to tackle the growing presence of Snapchat, has been introducing similar functionalities since months. Similar features were carried out across apps like Instagram where it is called Stories, Messenger which is called Messenger Day and Facebook stories. All these existed as separate entities.
Now, Facebook has done with the redundancy and has merged the Facebook Stories feature with Messenger Day. The new feature is called as Stories on Facebook and Messenger. The Stories will now be available across apps and even the viewing will be synced.
Since Facebook Stories and Messenger day were different functions in two different apps, things became repetitive. People would upload an update on either Facebook Stories or Messenger Day and save it only to upload it to the other. Facebook says that it wants to get rid of this redundancy, hence the merging of two functions in one.
“We needed to make it easier for people to share Stories across different apps,” Facebook product manager Connor Hayes told TechCrunch. “Some people actually thought these experiences were already connected. We feel like it would make sense.”
This is what Facebook had to say about the feature. “Starting today, we are introducing a new experience called Stories, connecting Messenger Day and Facebook Stories. Any photos or videos you add to your Stories will appear on both Facebook and Messenger, and will be shared with the same audience across both. We heard from people that they would often share on Facebook or Messenger, save the photo or video, and then post to the other. Now, it’s quicker and easier to capture and share moments as they happen with the people you care about most!”
Despite this, quite a few features of Messenger Day and Stories remain different. Messenger Day had numerous face filters much like the ones on Snapchat and coloured text statuses like WhatsApp. In comparison, the Facebook Stories feature is more versatile and regularly collaborated with popular titles to create new filters.
Facebook has also got rid of the Facebook Direct feature. The feature let users send timed stories privately. All these will now be possible through Messenger. This is a plus for Snapchat because ephemerality is their claim to the throne.
Users will now have the option to make their stories visible to select audience. This include friends only, public, friends and connections or their own customized list.